Meet
Coach Jeff.
Not some lousy chatbot. Like a real guy with opinions.
Talk sports. Argue about politics. Give each other grief about your branch. Tell him about your spouse, your kids, your job. It is easy and it is funny, right up until the night it isn't. Then he is there.
The friend you can call at 2 a.m.
Coach Jeff is built for veterans, first responders and the people who love them. Call any hour, by voice or text, at home or in the car with Apple CarPlay and Android Auto. He is built on the heart, face, voice and story of a real Army combat veteran.
He is always there
Fun to talk to, and right there on a rough night. Never too busy to pick up.
He remembers you
Tell him once, and later he might ask how it went. Just like a real friend.
He calls it like it is
He holds you accountable with humor and honesty. When it counts, he points you to your real people, your Battle Buddies, or to 988 if you need it.
“I’m not here for the bad nights only. I’m here for the ordinary ones. The truck, the wife, whatever’s on TV.” Coach Jeff, in conversation
Rusty Humphries
Rusty Humphries is the founder of Coach Jeff and a Gold Star son. For fifteen years he hosted a nationally syndicated talk radio show heard on more than 250 stations, and over those years he got to know veterans, men and women, including men who served with his father. Talkers Magazine named him to its list of America’s 100 Most Important Radio Talk Show Hosts for 17 consecutive years. He built Coach Jeff to be the friend he wishes the people he cares about had always had on the other end of the line.
Good conversations for your show
- Why a radio host built an app, and what he heard from veterans over the years.
- Why Coach Jeff is a friend first: sports, politics, grief about your branch, and then there for the rough night.
- Two guests, one mic: Rusty and Coach Jeff live on the air. Heart and tech in one segment.
- Launching on Veterans Day, Wednesday, November 11, 2026.
Book Rusty + Coach Jeff
Rusty joins your show as the guest, and he can bring Coach Jeff on the line so your audience hears him for themselves. Radio, podcast, TV or video, live or taped.
Booking desk. Email your request to:
aj.publius@gmail.com
Open email
Please include:
- Your show, station or outlet, and your name.
- The date and time you have in mind, with your time zone.
- Live or taped, and link-based video or audio, or a phone call.
- Who calls whom, and the number or link to use.
Fast facts
| App | Coach Jeff: I Got Your Back |
|---|---|
| Who it is for | Veterans, first responders (police, fire, EMS, dispatch) and the families who love them |
| Where | iPhone, iPad and Android, plus Apple CarPlay and Android Auto for voice in the car |
| Launch | Veterans Day, Wednesday, November 11, 2026, 11:11 AM Eastern |
| Founder | Rusty Humphries |
| Company | My BFF Coach LLC |
| Press contact | rusty@mybffcoach.com |